Your brand
Your brand
Your brand
Once you have read through most if not all of the chapters above you will automatically
work out which tips work for you and which (quite frankly) don’t. When putting together
your thoughts on how to succeed, and I believe that each chapter can be taken in isolation,
you may also want to think some more about your brand within your workplace. How do
people perceive you? Organized? A good time-keeper? Honest? Open? One of my
recommendations is for you to write down the four to five things that you want to be
associated with in terms of brand image. I’ve listed some ideas below, but you may of
course add to these and/or substitute them with your own:
• Are you seen as trustworthy?
• Are you seen as an ideas person?
• Are you perceived as a fair judge?
• Are you seen as generous with your time?
• Are you seen as a good developer of staff?
• Are you seen as a technical wizard?
• Are you seen as a good politician?
• Are you perceived as putting the business’s goals before your own?
• Do people associate you with energy and drive?
• Do people associate you with good time-keeping?
• Are you perceived as someone that gets the job done?
• Are you viewed as pro-active?
• Are you seen as someone that adds value?
• Do people see you as someone that supports the business culture?
• Are you perceived as someone that supports the party line?
Think about the questions above and then prioritize what is important to you and what you
believe to be important for the business you work for. You may feel that you are already
perceived in a good light for many of the questions and that you’d rather concentrate on the
one of two that present the most running room for further development. Being circumspect
is a really good thing and I recommend that you review your brand on a regular basis (at
least annually). If you have some close colleagues that you trust sincerely by all means ask
them to critique your brand and then work on the aspects that they feel you can improve
upon. If you have a thorough and robust annual or bi-annual appraisal process the results of that exercise should also give you some clues on how to improve. If not, and if you feel
that it is appropriate within your business culture, ask your boss to comment on your brand.
This is a question that if answered well can deliver to you some concrete action points
outside the normal skills discussed at such review sessions. By all means ask your boss to
set up regular ‘profile sessions’ (See ‘Managing staff’) to allow you and them to monitor
the enhancement of your brand image over time.
You could certainly combine this analysis with a broader self-review incorporating your
strength and development areas (in a similar fashion to the annual self-appraisal) if you
wish to produce a wider more expansive, and perhaps holistic view one’s persona and
capabilities.
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